The internet has made communication and transactions easier than ever before. However, it has also brought with it a growing threat of cybercrime, particularly in the form of phishing. According to the 2023 Netwrix Hybrid Security Trends Report, 68% of organizations suffered a cyberattack within the last 12 months, phishing being the most common attack vector.

Phishing is a type of cyberattack in which the perpetrator poses as a trustworthy individual or institution to obtain personal or sensitive information. The consequences of falling victim to a phishing attack can be severe, including identity theft, financial loss, and reputational damage. Therefore, it is essential to be aware of phishing attacks and how to avoid them. In this article, we will explore this attack type, why it is a significant threat, and how to identify and avoid it.

Phishing Attacks

What Is Phishing?

Phishing is a type of cybercrime where an attacker tries to steal sensitive information such as passwords, credit card details, and personal information by pretending to be a trustworthy entity. It is a prevalent attack vector in the digital world, and it is crucial that you know how to spot, avoid, and report these attacks.

Phishing attacks are usually carried out through email, social media, phone calls, or text messages.

Phishing: A Growing Threat

Phishing has become an increasingly common form of cybercrime over the years, with no signs of slowing down. According to the Anti-Phishing Working Group, the number of unique phishing threats observed rose to the highest ever observed in the third quarter of 2022, to a total of 1,270,883 phishing attacks.

“Phishing emails used to be easy to spot, thanks to grammar and spelling mistakes and obviously incorrect graphics. But the advent of AI tools like ChatGPT will make it easy for threat actors to quickly create well-formed messages, including spear-phishing messages that target specific individuals, that are likely to fool more recipients into clicking on malicious links or opening infected attachments,” notes Dirk Schrader, VP of Security Research at Netwrix.

Why It’s Important to Be Vigilant of Phishing

Phishing attacks are designed to trick people into revealing sensitive information, which can lead to identity theft, financial loss, or other types of fraud. Being informed about phishing can help you protect yourself from these attacks and reduce your risk of falling victim. Additionally, knowing how to identify potential phishing scams and report them can help authorities catch the perpetrators and prevent further attacks.

Phishing Methods

Phishing attacks can take on different forms, but here are the most common types:

Email Phishing: Fraudulent Emails With Malicious Links

Email phishing is the most common type of phishing attack, where an attacker sends fraudulent emails to victims, often using genuine-looking logos and email addresses. These emails usually contain a link, asking you to click on it and enter your personal information or login credentials.

Spear Phishing: Targeted Attacks Aided by Social Engineering

Spear phishing is a targeted attack where an attacker uses information about a specific individual to make the attack appear more legitimate. For example, the attacker could use information like the target’s name, job title, and work email address to send a fraudulent email.

Whaling: Executives and Other Decision-makers Beware

Whaling is a type of spear-phishing attack that specifically targets high-level executives or other important individuals within an organization. The attacker will craft a highly personalized email to trick the victim into revealing sensitive company information or login credentials.

Smishing: Phishing With Text

Smishing is similar to email phishing, but instead of emails, attackers use text messages to trick victims into clicking on a fraudulent link or revealing their personal information.

Vishing: Phishing With Phone

Vishing is a type of attack where an attacker uses a phone call to trick a victim into revealing sensitive information, such as their credit card details or login credentials. The attacker will typically impersonate a legitimate organization, such as a bank or government agency, to gain the victim’s trust.

Social Engineering Techniques

Phishing attacks often involve the use of social engineering techniques to manipulate victims into revealing sensitive information. These techniques may include creating a sense of urgency, offering incentives, or inducing fear and panic.

Common Phishing Scams

Some common phishing scams include fraudulent emails claiming to be from your bank or the government, requests for password resets, and fake job offers. It is important to be aware of these scams and know how to avoid them.

Phishing’s Impact on Organizations

The impact of phishing can be catastrophic to individuals, corporations, and even nation-states. This cybercrime involves obtaining sensitive information such as usernames, passwords, credit cards, and other personal information through fraudulent means. The following paragraphs will focus on the significant impacts of phishing on financial, reputational damage, legal consequences, and the cost of recovery.

Financial Losses

Financial losses are the most visible and immediate impacts of phishing. One of the most significant financial impacts of phishing is identity theft. Phishing attacks often result in identity theft, which can lead to the unauthorized use of credit cards and other financial accounts, resulting in financial losses for individuals and corporations. Beyond financial losses, there are also hidden costs such as the time and resources spent to detect and address the issue.

Reputational Damage

Phishing attacks can damage the reputation of individuals or corporations. When an individual or company falls victim to a phishing attack, it may lead to the leakage of personal or confidential information. This information may include trade secrets, sensitive customer information, or confidential business information. A data breach can lead to a loss of trust among customers, leading to a decrease in sales or client retention.

Legal Consequences

Phishing attacks may also result in legal consequences for individuals or corporations. Depending on the type of data compromised, organizations may have legal obligations to notify affected individuals or regulatory bodies. Failing to comply with these regulations may result in lawsuits or government fines. For instance, Uber was fined $148 million in 2018 for failing to disclose a massive data breach in 2016 that compromised information of 57 million users.

The Cost of Recovery

The cost of recovery is another significant impact of phishing. Recovering from a phishing attack can be a long and costly process. Organizations may need to employ forensic experts to identify the source of the attack, develop and execute mitigation plans, and restore lost or damaged data. Besides, the time and resources spent on restoring public trust and regaining the lost reputation can be extensive. Additionally, the long-term impact of a data breach can be enormous, with victims feeling the effects of identity theft for years.

Phishing Prevention Measures

To prevent phishing attacks, it is essential to adopt various preventive measures. Some of the most effective phishing prevention measures include security awareness, software solutions, multi-factor authentication, encrypted communications, email filters, safe browsing practices, privacy settings, and regular backups.

Develop a Security Awareness

One of the most effective ways to prevent phishing attacks is to educate users about how to spot and avoid phishing emails. Security awareness training programs can provide users with the necessary skills and knowledge to identify and report phishing attacks. These programs can cover topics such as how to identify suspicious URLs, how to recognize phishing emails, how to avoid social engineering attacks, and how to report suspicious activity to the IT department.

Invest in Security Software Solutions

Software solutions such as antivirus software, firewalls, and spam filters can help prevent phishing attacks. Antivirus software can scan incoming emails for malware, while firewalls can block suspicious traffic. In addition, spam filters can prevent phishing emails from reaching users’ inboxes.

Require Multi-factor Authentication

Multi-factor authentication (MFA) is a security measure that requires users to provide additional verification before accessing their accounts. MFA can include something the user knows (such as a password), something the user has (such as a token or smart card), or something the user is (such as a biometric scan). By requiring additional verification, MFA can prevent cybercriminals from accessing user accounts even if they have obtained the user’s password.

Use Encrypted Communications

Encrypted communications can prevent cybercriminals from intercepting and reading sensitive information transmitted over the internet. Encrypted communications use a secure protocol to encrypt data in transit, making it unreadable to anyone without the encryption key.

Deploy Email Filters

Email filters can be used to block known phishing emails and prevent them from reaching users’ inboxes. Email filters can also be used to scan incoming emails for suspicious content and flag them for further review.

Practice Safe Browsing Practices

Safe browsing practices can help prevent users from falling victim to phishing attacks. These practices include avoiding clicking on suspicious links, avoiding downloading files from untrusted websites, and verifying the authenticity of websites before entering any sensitive information.

Set Privacy Settings

Privacy settings can help prevent phishing attacks by limiting the amount of personal information that is visible online. Users can adjust their privacy settings on social media platforms and other websites to restrict the visibility of their personal information. By limiting the amount of personal information that is available to cybercriminals, users can reduce their risk of becoming a target for phishing attacks.

Conduct Regular Backups

Regular backups of important data can help prevent data loss in the event of a successful phishing attack. By backing up important data regularly, users can ensure they have a copy of their data in case it is lost or stolen. In the event of a successful phishing attack, users can simply restore the backed-up data and continue working as usual.

Phishing Detection and Response

Phishing is a popular social engineering technique used by hackers to steal sensitive information from unsuspecting victims. The art of phishing involves tricking a victim into clicking on a link or downloading an attachment that leads to a website where personal data can be obtained. The effectiveness of phishing attacks makes it crucial for individuals and organizations to be able to detect and respond to such attacks.

Indicators of a Phishing Attempt

Phishing emails often contain certain telltale signs that can help you identify them. Common indicators of a phishing attempt include emails that contain strange or unfamiliar URLs, emails that claim to be from a bank or financial institution but contain numerous spelling mistakes, and emails that ask you to reveal personal information or click on a link. Another tactic used by phishers is to create a sense of urgency and scare you into acting without thinking. For example, an email may contain a warning that your account will be suspended if you do not log in immediately.

Steps to Take When You Suspect a Phishing Attack

If you suspect that an email you’ve received is a phishing attempt, there are several immediate steps you can take to protect yourself. First, never click on the link or download the attachment in the email. Second, do not reply to the email, and avoid providing any sensitive information requested. Instead, take the time to investigate further by independently accessing the website or service in question. If you cannot independently verify the email’s legitimacy, delete the message immediately.

Reporting Phishing Scams

Reporting phishing scams is the best way to prevent others from falling victim to the same attack. If you receive a phishing email, you can report it to your email provider or the relevant authority. Most email providers have in-built mechanisms for reporting phishing, so look for the option to “Report Phishing” or “Junk” in your email client. You can also report phishing incidents to the Anti-Phishing Working Group (APWG), an international organization dedicated to fighting phishing scams.

How Law Enforcement Handles Phishing Incidents

Local law enforcement agencies are responsible for investigating and prosecuting phishing incidents. Phishing victims can report the incident to their local police, who will then initiate an investigation. However, due to the international nature of phishing attacks, it is not always easy to track down the perpetrators. Additionally, phishing attacks are often launched from compromised systems, making it difficult to trace the origin of the attack.

Frequently Asked Questions

What Is the Most Common Type of Phishing Attack?

The most common type of phishing attack is called “spear phishing.” This is a targeted attack where the hacker sends an email, text, or social media message pretending to be someone the victim knows or trusts. The message often contains a link or attachment that, when clicked, downloads malware onto the victim’s device.

Can You Get Phished on Social Media?

Yes, you can get phished on social media. In fact, social media platforms are a common target for phishing attacks. Hackers often create fake profiles and send messages containing links or attachments that lead to malware. Be wary of messages from unknown contacts, and if something seems suspicious, it’s always best to verify the sender’s identity before clicking on any links.

Is It Safe to Click Links in Emails?

Not all links in emails are safe. Hackers often use phishing emails to trick victims into clicking on links that lead to malware. Before clicking on any links in emails, it’s important to carefully examine the sender’s email address, the language used in the email, and the link itself. Be sure to hover over the link to see the actual URL and make sure it’s legitimate.

Can You Get Infected With Malware From Phishing?

Yes, you can get infected with malware from phishing. Malware can be disguised in links or attachments in phishing emails or messages. Once downloaded, malware can steal sensitive information, spy on your online activity, and even take control of your device. It’s important to implement antivirus software and keep all software up to date to help protect against malware infections.

What Should You Do If You Fall Victim to a Phishing Scam?

If you fall victim to a phishing scam, it’s important to act quickly to minimize the damage. First, disconnect your device from the internet to prevent any further damage. Next, change all passwords associated with the affected accounts and enable multi-factor authentication where possible. Finally, report the incident to the relevant authorities, such as your bank, the police, or the Federal Trade Commission (FTC).

How Kiteworks Protects Your Business From Phishing Attacks

Kiteworks is a cloud-based content collaboration platform that provides robust security measures to protect businesses from phishing attacks. One of the key features of Kiteworks is its advanced authentication protocols, including password policies, single sign-on, and multi-factor authentication. These features ensure that only authorized users can access sensitive data and prevent cybercriminals from using stolen login credentials for phishing attacks.

Kiteworks includes phishing protection features that are designed to identify and block malicious emails before they reach end-users. This includes advanced email filters, spam detection, and real-time analysis of email attachments and links. Kiteworks can also automatically quarantine suspicious emails and notify administrators to prevent users from falling victim to phishing attacks.

Another important security feature of Kiteworks is its robust auditing and reporting capabilities. This allows businesses to track user activity, monitor data access, and generate detailed reports on phishing attempts and other security-related incidents. This helps organizations stay compliant with industry regulations and quickly respond to potential security threats.

Through Kiteworks’ secure email, secure file sharing, and secure file transfer, businesses can prevent and minimize the impacts of phishing attacks. Finally, Kiteworks helps organizations transfer sensitive files in compliance with numerous data privacy regulations and standards, including GDPR, Cybersecurity Maturity Model Certification (CMMC), International Traffic in Arms Regulations (ITAR), Australia’s Information Security Registered Assessors Program (IRAP), UK Cyber Essentials Plus, HIPAA, and many more.


Back to Risk & Compliance Glossary

Get started.

It’s easy to start ensuring regulatory compliance and effectively managing risk with Kiteworks. Join the thousands of organizations who feel confident in their content communications platform today. Select an option below.


Avec Kiteworks, se mettre en conformité règlementaire et bien gérer les risques devient un jeu d’enfant. Rejoignez dès maintenant les milliers de professionnels qui ont confiance en leur plateforme de communication de contenu. Cliquez sur une des options ci-dessous.

Jetzt loslegen.

Mit Kiteworks ist es einfach, die Einhaltung von Vorschriften zu gewährleisten und Risiken effektiv zu managen. Schließen Sie sich den Tausenden von Unternehmen an, die sich schon heute auf ihre Content-Kommunikationsplattform verlassen können. Wählen Sie unten eine Option.

Get A Demo